Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

View previous topic View next topic Go down

Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  Adric on Tue Apr 01, 2014 6:10 am

Billboard and social media platform Twitter today announced an exclusive, multi-year partnership to create Billboard Twitter Real-Time Charts. The charts, which will launch in the coming weeks, will track U.S. music conversations among the millions of Tweets sent each day. Combining the authority of the Billboard charts and Twitter’s public, real-time data, these powerful co-branded charts will reshape for consumers and the industry the way music success is measured.

As part of the initiative, Billboard and Twitter have signed a Twitter Amplify partnership, which will help distribute the chart beyond Billboard.com and include custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter

The charts will reflect the top tracks being discussed at the moment and over an extended period of time on Twitter, as well as surface the most talked about and shared songs by new and upcoming acts. The chart will live on Billboard.com and will also be shared through Billboard’s Twitter account, @billboard, multiple times a week.

"Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers," said Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media. "The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business."

"Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform,” said Bob Moczydlowsky, Twitter’s head of music. “We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time."

The Billboard and Twitter partnership brings to fruition the first-ever real-time charts on the Billboard platforms and is a continuation of Billboard’s integration of new media music consumption in its chart rankings. From the unveiling of the Social 50 artist chart in 2010, the expansion of song streaming data over the past few years, including Spotify and YouTube into the Hot 100, and the launch of streaming charts covering multiple genres, Billboard continues to be at the forefront in incorporating new technologies in its music rankings.

"Billboard is the number-one destination for vital industry news and analysis, and the place consumers around the world turn to for the best, and what's next, in music," says John Amato, Co-President of the Entertainment Group of Guggenheim Media. "This exciting Twitter partnership extends the Billboard value proposition that much further and deeper into the social media conversation that Twitter so effectively harnesses and drives. This will have tremendous impact on Billboard’s engagement with consumers and the marketplace."

"Billboard has extensive experience building charts that are trusted by both the music industry and consumers which made them the perfect partner for us," said Conway Chen, Director of Business Development at Twitter. "Twitter's data is unique in that it represents a comprehensive view of the world's conversation about anything and everything, including music. These charts will leverage our combined strengths to provide a reliable and unprecedented look into what music matters most to the public in any given moment."

The Billboard brand is built on over 200 exclusive charts - the measure of success in music - that are constantly updated to reflect the changing music landscape. Billboard’s charts, led by the world-recognized Hot 100 songs chart and Billboard 200 albums chart, as well as its content, are consumed and referenced by millions of people around the globe.

Twitter is a global platform for public self-expression and conversation in real time and is available in more than 35 languages and has more than 240 million monthly active users.
avatar
Adric
Admin

Posts : 3993
Join date : 2009-04-18
Age : 45
Location : Colorado

View user profile http://www.facebook.com/people/Alex-Graham/546756334

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  Adric on Tue Apr 01, 2014 6:29 am

I'm not a twitter user and have no idea how to use it. If anyone could shed some light on this article, it would be most appreciated. It's coming off a bit confusing to me and am wondering if / how this will affect the Hot 100 that we update weekly.
avatar
Adric
Admin

Posts : 3993
Join date : 2009-04-18
Age : 45
Location : Colorado

View user profile http://www.facebook.com/people/Alex-Graham/546756334

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  misery guts on Tue Apr 01, 2014 1:14 pm

This is exactly the sort of nonsense that makes me kinda glad I neither understand nor want anything to do with Twitter.

No, it won't change the "proper" charts. Or it shouldn't. But if it catches on, don't be too shocked if it does, although it's got stupidity written all over it.
avatar
misery guts
Admin

Posts : 5534
Join date : 2009-05-20
Age : 40
Location : Lancashire, NW England

View user profile

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  Adric on Tue Apr 01, 2014 8:33 pm

I'm already picturing 99% of the songs beginning with hash tags. Sigh .... well, it would be a blessing if this meant that we'd be gaining more imported music which is actually good to replace the same ole, same old rap and country. That's the only good quality I can hope for on this one. There is still really awesome music out there. Sadly, in this age, one would never know it judging by the US charts.  Rolling Eyes 
avatar
Adric
Admin

Posts : 3993
Join date : 2009-04-18
Age : 45
Location : Colorado

View user profile http://www.facebook.com/people/Alex-Graham/546756334

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  misery guts on Sun Apr 06, 2014 2:37 pm

I was going to respond that it won't be as bad as that.

And then I looked at the way songs that aren't singles are creeping in to the charts. Obviously, the Glee phenomenon was a clear and present example of that, but the UK chart currently has a handful from the 'Frozen' soundtrack. And I daresay it's a cool film (yeah, yeah, a pun), but it makes a mockery of the general music industry that these songs can be counted as singles when they're not  Evil or Very Mad 
avatar
misery guts
Admin

Posts : 5534
Join date : 2009-05-20
Age : 40
Location : Lancashire, NW England

View user profile

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  Adric on Fri Jun 06, 2014 2:18 am

UPDATE with LINK

Today, Billboard and Twitter officially launch the Billboard Twitter Real-Time Charts. These new, interactive charts redefine how fans interact with, and influence, popular content by ranking the most popular songs being shared on Twitter in the U.S.

VIEW THE CHARTS: TRENDING 140 | EMERGING ARTISTS

The first of the real-time charts, the Billboard Trending 140, is an up to the minute ranking of songs shared in the U.S., measured by acceleration over the past hour. This chart can be filtered to present a real-time view of the most shared track in the U.S. over the past 24 hours, with a weekly summary presented as the Billboard Twitter Top Tracks chart on Billboard.com and in print in Billboard.

Austin Mahone Performs at Billboard Twitter Real-Time Charts Launch Event

The Billboard Twitter Emerging Artists chart is a ranking of the most shared songs on Twitter in the U.S. by up-and-coming artists ranked by the number of times each song was shared over the past 24 hours. Billboard Twitter Emerging Artists is presented as a seven-day/weekly round up on Billboard.com and in print in Billboard.

Song shares are tracked and incorporated into the Billboard Twitter Real-Time Charts by:

* the use of, or the inclusion, of a link to the song via music listening platforms, such as Spotify, Vevo and iTunes.

* the use of various track sharing notations, such as the hashtags "#nowplaying" or "#np," along with song/artist name.

* the use of various terms associated with the song and song playing, such as "music," "song," "track," "listen."

The charts are specifically designed to work with how users share and interact with music on Twitter, which is the most discussed subject on the platform in the U.S. with more than one billion Tweets sent about the topic in 2013. One-hundred million of those Tweets came from music accounts, and seven of the top 10 most-followed accounts on the entire platform are musicians.

To launch the Billboard Twitter Real-Time charts, Billboard teamed up with pop star Austin Mahone to showcase just how the sharing of a track by fans on Twitter, in this case with "The Shadow" - a song from his just-released EP "The Secret" - can drive popularity and chart ranking.

"I am thrilled to be one of the first artists to see my songs move on the Billboard Twitter Charts," said Mahone. "For me, it's always about my fans, and I love seeing what all my Mahomies are saying about the new EP – it's exciting that there’s finally a platform that tracks what the fans are saying about music in real-time."

The Billboard Twitter Real-Time charts are another example of Billboard staying at the forefront of tracking music consumption. With the launch in recent years of the Social 50, On-Demand Songs and Streaming Songs, and now the Billboard Twitter Real-Time charts, Billboard has empowered music fans and music consumers with rankings that reflect how they interact with music and artists.

Consistent placement in the high rankings of the real-time chart can help artists gain placement on the two weekly versions of the real-time charts, which will be found in print each week in Billboard magazine.

More detailed information about the Billboard Twitter Real-Time charts can be found here, and be sure to check back often to find the most talked-about artists on Twitter.
avatar
Adric
Admin

Posts : 3993
Join date : 2009-04-18
Age : 45
Location : Colorado

View user profile http://www.facebook.com/people/Alex-Graham/546756334

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  Adric on Fri Jun 06, 2014 2:53 am

Check out Real Time Charts HERE

 http://realtime.billboard.com/?chart=trending140
avatar
Adric
Admin

Posts : 3993
Join date : 2009-04-18
Age : 45
Location : Colorado

View user profile http://www.facebook.com/people/Alex-Graham/546756334

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  misery guts on Fri Jun 06, 2014 6:39 am

The only way Damon Albarn will get a #3 record in the US  Laughing I can see this backfiring, and the intelligentsia realising the "dangers" of the project.
avatar
misery guts
Admin

Posts : 5534
Join date : 2009-05-20
Age : 40
Location : Lancashire, NW England

View user profile

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  misery guts on Mon Jun 23, 2014 12:56 am

Well, looks like changes on the way in the UK, too:

Official singles chart to include streaming services
Streaming through services like Spotify and Deezer will count towards the UK's weekly singles chart from July, the Official Charts Company has announced.

Charts boss Martin Talbot said the move is "about future-proofing the charts".

"So far this year we've seen nine tracks which have been streamed more than one million times in a week. Last year there were only two tracks that had reached that kind of level," said Mr Talbot.

"So we're seeing a huge growth, up 50% in the first half of this year."

He told the BBC the Official Charts Company had been looking into the idea for "some time" but felt now was the right moment, suggesting it echoed how they had already "evolved" over the years in response to the popularity of vinyl, cassettes, CDs and downloads.
I look forward to getting even crosser from July 6 onwards  Evil or Very Mad 
avatar
misery guts
Admin

Posts : 5534
Join date : 2009-05-20
Age : 40
Location : Lancashire, NW England

View user profile

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  Adric on Mon Jun 23, 2014 3:27 pm

Oh my! Funny how ever since google bought out youtube this started. Wouldn't be surprised if these events aren't connencted now that they're charging for many youtube vids. My only hope is that we gain some new artists worthy of Top 40. Then I expect google in a few yrs. time will be the equivalant to Cyber-Industry (Doctor Who).

  My new motto .... Today's music industry is like candy .... you throw away the rappers!   Laughing
avatar
Adric
Admin

Posts : 3993
Join date : 2009-04-18
Age : 45
Location : Colorado

View user profile http://www.facebook.com/people/Alex-Graham/546756334

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  misery guts on Thu Jun 26, 2014 11:01 am

I read that YT are now charging for some service or other (you can tell I've studied it  Razz ) so many bands are boycotting it or something.

What they really need in the UK charts to make them more legitimate is an age limit; so after 12 months on release (I'd prefer 6 but I don't expect miracles) a song would drop out of the "official" chart and become eligible for a "seniors" chart. I'm pig sick of oldie records randomly appearing because they're being used in some new advert or by some half-assed reality X Factor show  Mad And this would stop the annual pre-Christmas nonsense with Mariah and the Pogues re-entering the charts, amongst other things.
avatar
misery guts
Admin

Posts : 5534
Join date : 2009-05-20
Age : 40
Location : Lancashire, NW England

View user profile

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  misery guts on Mon Jul 07, 2014 8:51 am

Well, it's started now, but I guess the proof of the pudding will come from next week onwards.
avatar
misery guts
Admin

Posts : 5534
Join date : 2009-05-20
Age : 40
Location : Lancashire, NW England

View user profile

Back to top Go down

Re: Billboard and Twitter Partner to Create 'Billboard Twitter Real-Time Charts'

Post  Sponsored content


Sponsored content


Back to top Go down

View previous topic View next topic Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum